Big Idea Live has created a thriving and engaging environment for brand marketers’ and decision makers. The Big Idea Live environment provides engagement with ‘best in show’ talent and Big Idea Lives’ own specialists to work on brand campaigns; go to market strategies and growth programmes.

The business innovation generator uses a funnel process. This is where electricity is created that illuminates the brand. By combining the big idea with company culture and the users ‘life style’ or ‘needs’; ideas are incubated to become multi-sensory experiences that change minds, create new habits and find the tipping point.

The business innovation generator – invigorate, discover, engage, attract – the big idea